I suppose by now everyone has heard the phrase ‘Credit Crunch’. To listen to some of the pundits you could be forgiven for thinking that the world has just run out of money and that the days of great deals on loans, mortgages and car insurance are over. However the more fundamental rules of business and indeed life still apply; people still need houses, banks still need customers and everyone still needs car insurance.

There may be problems in some areas but as long as these simple rules are still pertinent there will be great deals to be had. They say that in any downturn the worst thing a business can do is to cut back on its advertising, so if you want to look for those banks, finance houses or insurance companies that are still competing for your business look for the advertising. Online advertising and online business in the financial sector has grown massively in the last few years so it is in this area that competitive businesses will be looking to expand. One of the key indicators in this area is pay per click meta search.

 That is where the business pays a search engine to list their adverts high in the search returns in return for a fee based on each referred visitor.

The reason this is a good indictor is that the position of the ad relates directly to amount bid by the business for the position in the search return for the search term. It follows therefore that the banks and finance houses chasing business in this way will also e the ones who are trying to ride out this difficult time by increasing their customer base; and in a competitive climate they can only do that by offering great deals

. Have a look at Sleep Easy Loans, a meta search engine which specializes in the personal financial sector. Run a few searches on loans, mortgages and credit cards, and see the deals that are still on offer. It’s not the end of the world, yet.